Tag: marketing

Whether you're just dipping your toe into the realm of professional photography or you're a seasoned pro, it's a good idea to step back every once in a while and [re]evaluate your pricing strategy. Business and market conditions can change very quickly, and your skill set as a photographer is likewise constantly evolving. In order to keep your business running optimally, you need to ensure that you're pricing yourself correctly for the range of products and services you're able to provide. Read more

It's no secret that today's music industry is more crowded than ever, with virtually everyone having the ability to create and distribute music autonomously. As a result, the sheer number of players in the game is making it increasingly more difficult for individual artists to get their music heard. So what can you do? Read more

For many people, being in front of a camera yields roughly the same amount of enjoyment as getting a root canal. It can be an awkward, stressful thing to do-- especially if your photographer fails to (or simply doesn't know how to) put your mind at ease by eliminating your pre-shoot anxiety.

In today's caffeine-fueled world of 140-character status updates and ever-shrinking attention spans, it's getting pretty tough to get eyeballs (or ears, as the case may be) on your stuff. Read more